LINE is Japan's most popular social media platform. Business owners often go where their customers are. That's why UGC is such a valuable tool. . And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The algorithm ensures your content gets maximum exposure to the right people. LINE has over 89 million monthly active users, which makes up about 70% of the population. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. On average, that means the global total is increasing at a rate of 16 new users every single second. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Get ready to take your marketing to the next level! There are various popular social media platforms in Asia. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. A paid subscription is required for full access. How Will Social Network Usage Change in Asia-Pacific in 2022? You've come to the right place! Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. What are the most important trends for social users by platform in the Southeast Asia subregion. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Meanwhile, 36.6% use social platforms to fill their free time. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. [Online]. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. . Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. This statistic is not included in your account. Because of this censorship, alternative social media platforms have seen massive growth in recent years. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. In some geographies, however, there are significant challenges. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. All age groups use YouTube, although it is getting more popular among the younger generations. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. To use individual functions (e.g., mark statistics as favourites, set Fill out the form below to get started. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. The ideal entry-level account for individual users. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. View all stats Browser Get full access to all features within our Business Solutions. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Statista. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. 3), and WeChat (No. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Short Video Content will Dominate Social Media Platforms 1. New White Paper: Game Apps in Japan download for FREE >>. It also comes with a character limit, similar to Twitter. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. In, StatCounter. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Clicking on the following button will update the content below. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As elsewhere, social media is massively popular across Southeast Asia. Euro Freelancers. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Comparatively, LinkedIn accounted for 0.63 . Turning customers into advocates isnt always easy. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. By May 2022, Clubhouse saw over 680,000 monthly downloads. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Due to varying update cycles, statistics can display more up-to-date Have you hopped on the social audio trend yet? Kakaotalk is next, with 80.1%. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. It is a messaging app, similar to WhatsApp. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Use tab to navigate through the menu items. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. As a Premium user you get access to the detailed source references and background information about this statistic. 5). Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. This micro-blogging platform has over 560 million monthly active users. However, usage and popularity vary significantly between countries. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. 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