SheIn is a fast-fashion clothing brand based in China and is known for its cheap pricing and a massive selection of products (they even have home items). While without context it may appear that Shein, a multicultural company, should be able to sell Islamic prayer mats and religious swastika necklaces, in reality, it failed to target the proper audiences and promoted cultural appropriation. Okay but what's with the formatting of this page? All Rights Reserved. As fair fashion campaigner Venetia La Manna told Green Matters last year, there is zero evidence to suggest that [Shein pays] their workers fair living wages. And on top of that, the environmental impact of clothing that is shipped halfway across the world, is made from unsustainable materials, and is essentially disposable is extremely high. 2023 TIME USA, LLC. There's definitely a bias against China and the perception of clothes coming from there. But that doesnt mean consumers dont have options. They were being sold for a mere $2.50 dollars. These mats featured mihrab designs, which is a symbol common on prayer rugs that are modeled after a niche in the wall of a mosque that points to Mecca, which is where Kaaba is located. Channel4s documentary, Inside The Shein Machine, sent undercover cameras to film factory workers who were forced to pull 17-hour shifts to make hundreds of garments a day. Terms of Service apply. We want to make it very clear that we take supply chain matters seriously. Fashion blogger Ines Fressynet had an unfavorable experience with the brand and gave it the following review: There are no words to describe how ill-fitting and poor quality the items were when they arrived. Are these messages on Shein tags and packaging real? The company hosts more than 600,000 unique garments on its website. Mrudula Rapaka, 15, Rising Junior at Chantilly High School, Chantilly, VA, It is definitely not okay at all because thats cultural appropriation and items that belong to a certain religious belief and a culture should not be sold for fashion. The Financial Times noted that it was not the first time Shein was involved in a trademark dispute as it had previously been sued by Levi Strauss in 2018 for copying its Arcuate stitching patterns. The brands growth was evident as Bloomberg valued it at $100 billion in April 2022 more than the combined worth of its rivals H&M and Zara. Starting with the prayer mats, SHEIN was selling them as decorative items (frilled Greek carpets) rather than something thats important to an entire religion, which I personally view as disrespectful to the religion itself and extremely misappropriating. As someone who follows Hinduism, I do not see anything wrong with Shein selling the swastika necklace. A November 2021 investigation by Public Eye, for example, found people who make clothing for Shein working 11, 12, sometimes 13 hours a day, mostly 7 days a week, with no premium for overtime.. In October, on the heels of the company coming under fire for fuelling wasteful consumption, Shein announced it would spend $7.6 million on a partnership with the nonprofit, Apparel Impact Institute, which works with manufacturers to set and implement energy efficiency programs. You might find a local in the office of a company, but in the production departments there are only migrant workers, wrote the researcher in the report. Some fast facts about Shein. If we truly want to build a better apparel landscape, we need to put strong policy in place that aims to stop bad practices and encourages sustainability and fair labor. And what can we as consumers do to help those working in Sheins factories? How Anastasia Beverly Hillss Founder Gets Her Skin So Good. In the western market where SHEIN was attempting to sell the swastika necklace, the swastika is often considered the Nazi symbol of hate and oppression towards the Jewish community rather than the Buddhist and Hindu symbol for peace. No. Their bot doesn't like products to be referred as "suck". Many also worked without contracts or minimum wage requirements, thereby allowing the company to reportedly fail to pay its employees properly. However, Shein isn't the only company operating with those guiding principles and priorities and it certainly isn't the only company pulling in large profits with the fast fashion model. Bowman ultimately decided not to sue Shein. Is Shein an Ethical Brand? Raise your hand if you have ever shopped from Shein the fast fashion e-commerce company. Recently, several videos were posted on TikTok that contain misleading and false information about SHEIN. The move is seen as part of the companys attempt to move its supply chain away from China, where it has largely been rooted with over 3,000 suppliers in southern Chinas Guangdong province. You\'ll receive the next newsletter in your inbox. We want to make it very clear that we take supply chain matters seriously. Each year, a U.S. citizen disposes around, Fast fashion companies also practice child labor, which is illegal in most countries. In their second social media apology on Friday, July 10th, they stated: Shein reiterated they had formed a product review committee where staff from different cultures and religions would strive in preventing future incidents. With plenty of trends for you to discover. Although analysts have pegged Sheins annual revenue at $10 billion in 2020, the company has yet to make public disclosures of its actual finances. But everything comes at a cost and Sheins too-good-to-be-true prices are indeed too good to be true. Shein has repeatedly come under fire for just about everything you can do wrong with a company, including poor working conditions, high levels of toxic chemicals in its clothing, copying independent designers' items, and mishandling customer data. Shein Clothing Is a Problem, But It's Not Alone In many ways, Shein is a leading example of fast fashion due to its quick rise and trend-chasing tactics. The swastika is also a significant positive and auspicious symbol in Buddhism, Jainism, and Hinduism and has been for centuries. Wired reported in May that the company claims 28% of the U.S. fast fashion market, and is valued at $100 million, higher than the combined worth of mainstays H&M and Zara. When the nonprofit Green America issued its latest Toxic Textiles Scorecard, Shein failed in every category; Good On You also ranked Shein as the worst of the worst: SHEIN gets our lowest score of We Avoid for the planet. That same year, an independent designer accused Shein of stealing their garment pattern. In November of that year, a Swiss advocacy group found that a number of staffers, mainly migrants, in Guangzhou were working 75-hour weeks. As U.S. Trade Representative Katherine Tai pointed out on Wednesday, those tariffs were put in place to address Chinas trade cheating, including things like intellectual property theft, which Shein stands accused of. Does Prince Harry Have Any Revelations Left to Share? Exclusive discounts and the latest Home Decor Trends at SHEIN! Learning and writing about the environment, mental health, science, and how all of them come together to create society as we know it. Write to Jenna Caldwell at jenna.caldwell@time.com and Andrew D. Johnson at andrew.johnson@time.com. Despite it all, perhaps the bigger controversy regarding Shein is the treatment of its workers, who toil away in Chinese factories in unfit conditions. The buildings did not have emergency exits and were characterized by barred windows and blocked corridors that housed huge bags of products. Around, Regardless of their intentions, Sheins actions and decision to sell symbols with historic/religious significance reduces them to commercial objects. Additionally, an image of a care tag that includes the phrase need your help, amidst the text advising customers on how to wash the garment, has been circulating on the internet. Copyright 2023 Green Matters. Shein has also built an in-house team that will monitor its supply-chain partners and is engaging independent agencies like Intertek Group PLC to conduct regular audits of supplier factories. As per Reuters, Sheins lack of transparency on the matter is concerning and potentially violates the UKs Modern Slavery Act 2015, which combats forced labor. But recently, customers have been growing increasingly concerned over alleged forced labor at Shein, as photos of purported Shein tags reading help me and other cries for aid have been circulating the internet. I now know that [Sheins] staff are underpaid, they work too many long hours, they dont get days off. There are so many alternatives to supporting fast fashion, such as shopping secondhand, buying from sustainable small fashion brands, and simply wearing more of what you already have and the more people who call fast fashion out for its unethical practices, the greater the chance that the industry will actually make changes. A new investigation by the U.K. broadcaster Channel 4 has uncovered details about the business practices of the Chinese fast-fashion company Shein. First off, they represent something important and meaningful to the different cultures and religions which they arent taking into consideration of how it can affect their customers. Just before Christmas, Mloa lifestyle blogger from Paris known for promoting body positivityuploaded a video on Instagram showing off shiny, glittering party dresses from Shein, a fast-fashion e-retailer from China. The Chinese retailer has recently been at the centre of an online conspiracy theory, after a viral TikTok video claimed to show different messages written or stitched onto labels of Shein clothing tags. A lot of people consider it inappropriate and I can confirm its also filtered in the chat of a Chinese game I play, Honestly hate it when people censor substitute swears, they are just gonna use other words to substitute the substitute swears, and then you get to the point where parents actually punish their kids for saying what the and treat it like a swear. Yoshida made the comment in an interview with . Dazed reported that Shein has also imitated designs from other indie sustainable brands such as Transformations by Tracy, Run & Follow, and Flaws of Couture. A post shared by Green Matters (@greenmatters). We associate Chinese factories as unethical. Shein has been accused of copying the designs of several smaller fashion brands. Additionally, many mats have mosque lamps on them. Likewise, in May 2021, Shein was involved in another incident of design theft with a local earring brand, Kikay. All rights reserved. While Sheins labor practices are perhaps its most egregious behavior, the company also has been heavily criticized for its environmental record. The company has poured millions into Google and Facebook campaigns, advertisement deals, and even a social media reality show co-hosted by Khlo Kardashian. Shein was also called out for selling sleepwear that imitated cultural clothing on white models. I dont think people actually understand the capacity at which Shein is actually producing and how much more they produce than other fast fashion brands, bmekween stated. An Extinction Rebellion protestor holds a placard reading "SHEIN = 22% of warming gas emitted for youths" in front of a pop-up store. Elizabeth L. Cline of the advocacy organization Remake told Wired: Cline told me that when companies such as Shein brag about how efficient they are, her thoughts leap to the people, often women, whose bodies and minds wear out so that the company can maximize revenue and minimize costs. Largely because of its total lack of transparency. Although Shein claims to target its sales towards European countries, America, Middle Eastern countries, and Australia, it has not been displaying respect to any of the religions that are practiced in these areas. In a recent 12-month period, the Gap listed roughly 12,000 different items on its website, H&M had about 25,000, and Zara had some 35,000. In December, it was reported that Shein is now exploring moving to an online marketplace platform to enable other merchants to sell directly to customers, rather than under Sheins label, according to a memo to investors viewed by The Wall Street Journal. With a million followers, the news took off like wildfire. In efforts to become more environmentally sustainable and socially conscious since the allegations, Shein announced the launch of its Shein Cares Fund in December 2021. Aashna Singh, 17, Rising Senior at Thomas S. Wootton High School, Rockville, MD, I think that there are a lot of cultural nuances that can complicate what Sheins business decisions should be. Use of this site constitutes acceptance of our, Digital Where to Sell Secondhand Clothing: A Guide, L.A. Will Pay Vanessa Bryant $28.8 Million Over Crash Photos. It's a Chinese company. Shein stands accused of a whole host of bad behavior, but arguably the worst is how it makes its goods. For angry consumers, it was taken as a reminder of continued insensitivity and appropriation of symbols sacred to different cultures and religious beliefs. Advocacy groups and journalists also uncovered evidence that Sheins $11 bikinis and $7 crop tops were being made by people working in unsafe workshops, lacking safety protocols like windows and emergency exits. But the manufacturers rapid use of virgin polyester and large consumption of oil churns out the same amount of CO2 as approximately 180 coal-fired power plants, according to Synthetics Anonymous 2.0, a report published on fashion sustainability. Thus, the companys adamant silence on its finances and continued secrecy about the workings of its supply chain have raised speculations about shady labor practices and probable human rights violations. Recently, a number of TikTok creators posted videos compiling photos of purported fast fashion tags and packaging with concerning messages from factory workers. Thats bad! For those unaware, the Buddhist swastika has symbolized spirituality and good fortune for more than a thousand years. Still, the brand's low prices and incredibly fast production have cemented it as a Gen-Z favorite. Notable brands such as Zara, H&M, Forever 21, and Rue21 have been involved in similar cases of copyright and trademark breaches. She also addressed the issue in a statement, writing: First and foremost, Valfr has always been an art brand, it grew out of my love of comics and illustrating. SHEIN ranks 55th among Women's Clothing sites. The footage has been made into a documentary produced by Zandland Films that will be available to stream in the U.K. starting October 17 on Channel 4s streaming service, All4. American Giant and American Roots are among the Made in America apparel brands who have perfected the model while investing in sustainable practices and paying their workers a fair wage; American Roots is proudly union-made. Shein is indeed a goliath, and unless de minimis reform legislation is passed and properly enforced, it probably isnt changing anytime soon. The former quarterback is reportedly considering.comedy? Sheins clothing isnt just bad for the planet, it also is potentially toxic. People may receive compensation for some links to products and services on this website. According to The Fashion Law, Ralph Lauren accused Shein's parent organization, Zoetop Business Company, of "willful and deliberate infringement" for copying trademarks on its clothes that were "substantially indistinguishable and/or confusingly similar to one or more of Ralph Lauren's marks." shein fucking sucks ass and it's mostly fully of weird sucky unsavory junk products that i don't recommend. In 2018, the Los Angeles-based independent brand Valfr took legal action against Shein for selling clothes with identical artwork. In addition, Muslims wearing this necklaceneed to be careful because they cant enter bathrooms with it on. Taking a culture and using it commercially completely strips the culture of its respect and the importance it deserves. Imagining Radical Futures Through Art and Technology. SHEIN would have to do a complete 180 to raise its score in this area. It's probably the use of "unsavory" to describe the fit of pants. Theres also zero evidence to suggest that they pay their workers fair living wages and they continue to outright steal designs from independent brands.. Aside from using a couple of eco-friendly materials here and there, there is no evidence the brand is taking any meaningful action to reduce its substantial impact on the environment. SOS!, The TikTok also shows a care tag with I have dental pain printed on it, care tags with HELP written in marker, and a FedEx package that has Help written in pen on it, with the caption POV: the kids at Shein ask for help., They need help. Still, the impact of these initiatives is yet to be seen, especially considering a survey by BCG which found that just 18% of retailers who had previously set emissions targets were on track to achieving them, while another 35% were stalled in their progress. All about the workings of this global humanitarian organization, Who owns MSCHF? The parcels Shein sends via air cargo can list individual customers or third party customs brokers as the importer, and the warehouse or logistics firm that last touched the parcelrather than Shein itselfas the seller. E-commerce platforms reliance on third-parties makes it hard for customs agents to obtain adequate information on the [true] identity of the seller, says Lawrence Friedman, partner at Barnes Richardson who focuses on trade disputes with the U.S. Customs and Border Protection.. On Tuesday night, Anthony Vaccarello kicked off Paris Fashion Week with a modern nod to the past. Apart from imitating designs from established brands, Shein has also been accused of stealing designs from small and independent designers. Still, the brands low prices and incredibly fast production have cemented it as a Gen-Z favorite. 2020 Alliance for American Manufacturing, Shein, TikToks Favorite Fast Fashion Brand, is Very Bad in So Many Ways, loss of 3.7 million jobs between 2001 and 2018, Lets Talk about American Apparels Insulting Made in USA Capsule Line, American Giant Grows By Investing in the Men and Women Who Make America Work, U.S. Trade Representative Katherine Tai Calls Tariffs a Significant Piece of Leverage. The things I paint are my garden and my little village: its my life. The 25 Defining Works of the Black Renaissance. With almost all of its impact taking place in its supply chain, Shein also committed to submitting its own targets for validation. Shein was accused of cultural and religious appropriation. I just left a review on Shein and the word they didn't like was "copy". By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us. Technically not the first mistake. Because the product was, indeed, trash, and I want the other shoppers to know that before they purchase. Like many other fast fashion brands, Shein offers numerous new styles every day at shockingly low prices. Although Shein claims to target its sales towards European countries, America, Middle Eastern . Shein is a direct-to-consumer fast fashion website. For instance, the garment workers were found to be working 12 hours a day with only one day off in a month. Put simply, Shein produces an astounding number of items on a daily basisthe primary reason why the company has an unsustainable model. The creator behind the TikTok, nohroe15, put out a call to boycott Shein and other fast fashion brands, and another creator, bmekween, posted a video in response, supporting this idea. Then my doctor prescribed me an injectable weight-loss drug that upended everything. Unlike rugs that are used as decor, these mats are designed in rectangular shapes with Islamic symbols and sacred writings. Free Shipping On Orders $49+ App only. Wired reported in May that the company claims 28% of the U.S. fast fashion market, and is valued at $100 million, higher than the combined worth of mainstays I engage with art at a deep level. It does not help that the reviews of Sheins clothing on the Trustpilot website are polarizing with some customers having found good quality products while others shared opposite views. Please read our Terms and Conditions and this Policy before accessing or using our Services. Magazines, Or create a free account to access more articles, Shein Is the Worlds Most Popular Fashion Brandat a Huge Cost to Us All. The (Counter)Cultural One-Stop for Nonfiction on Medium incorporating categories for: Art, Culture, Equality, Photography, Tech and Design and Literature. Discover affordable and fashionable women's clothing online at SHEIN.Free Shipping On Orders R1050+ Free Returns 1000+ New Arrivals Dropped Daily Empowering individuals and giving back to those in need has been part of our company DNA since day one, said Molly Miao, the Chief Marketing Officer at SHEIN. Pronounced she-in, the fast fashion Chinese behemoth was founded in the city of Nanjing in 2008 by Chris Xu, a U.S.-born entrepreneur and search engine optimization specialist. Instead of labeling the rugs with their appropriate names sajjda, namazlik, or Islamic/Muslim prayer mat Shein described them as Fringe Trim Carpet or Flower Print Tassel Trim Carpet. Citing an Intertek study that found 96% of its workers receive wages higher than the industry average, Shein also said it had made significant investments to improve the working conditions of our suppliers facilities.. Naturally, the quality of the apparel was questioned as the pictures portrayed on the brands website displayed top-notch products despite the rock-bottom prices. Nonetheless, the case was settled out of court. Create an account to follow your favorite communities and start taking part in conversations. This is unfair to South Asian societies as they are stealing their cultures by giving these clothes a new name and have failed to give credit to their origins. Sheins rapid and mass production of thousands of different garment styles in a day is not only seen as exploitative to its customers but also harmful to the environment. He added: Its on Shein to do the due diligence because until they stop running their business this way, theyre just continually hurting small businesses and people trying to support themselves.. The fund pledged $10 million to promote recycling and support global non-profit organizations, reported PR Newswire. Even if Shein isnt *technically* using forced labor which is probably unlikely, given what we know about Chinas apparel manufacturing industry its safe to conclude that the people making all those cheap clothes are working in poor conditions. Parnika Venna, 18, Rising Freshman at Virginia Commonwealth University, Richmond, VA, I think its unacceptable that Shein has prayer mats and the swastika pendant necklace on their website. Out of respect, it isnt right to use our cultures commercially. Because of these ignorant names, many people have purchased these mats, oblivious of their importance, to give their cats a place to eat and drink, to place on top their coffee tables, or to put as a decorative piece in their closet. The Uyghur Forced Labor Prevention Act went into effect on June 21, officially banning any imports of goods from Xinjiang unless importers can prove those products arent made with forced labor. Recently, several videos were posted on TikTok that contain misleading and false information about SHEIN. Images shared on social media, meanwhile, showed striking similarities between designs from Shein and fellow fast fashion player Zara. Last Updated: December 23, 2021. 1.0. They wouldnt allow the word 'trash' in one of my reviews. But several reports over the last year reveal the companys shocking track record of human rights violations and an environmentally-unsustainable modelleaving many to wonder how its popularity continues to soar among consumers. Service 1092 Value 1030 Shipping 1081 Returns 770 Quality 985 This company responds to reviews on average within 7 days Positive reviews (last 12 months): 3.5% Khadija Rizvi, 24, a journalism graduate student at the University of Salford posted on her instagram page about the prayer mats and her post went viral. Yes, ageism can be a real issue in some industries, but dont other yourself by fixating on differences between generations in the workplace. You have reached your limit of 4 free articles. Shein scored a 0 out of 150. All of Sheins clothes are made in China, as per the website, where forced, underage, and underpaid labor are common and factories are often unregulated and outsourcing labor to China is how companies like Shein are able to sell clothing at such low prices. Press question mark to learn the rest of the keyboard shortcuts. SOS! My first impulse was to throw all of them away, which says a lot for someone like me who is conscious of living a low waste lifestyle. It was first introduced to European cultures by German archeologist, The swastika is also a significant positive and auspicious symbol in, Fast fashion companies have the habit of replacing out-of-stock clothes with new ones, enticing the public to continuously buy from them. From luxurious hotel-style duvet covers to relaxed linen options. Shein has come forward to apologize for the necklace, acknowledging their ignorance toward Jewish people. Rep. Earl Blumenauer (D-Ore.) introduced legislation in January that would prohibit goods from non-market economies (like China) and on the U.S. Trade Representatives Priority Watch List (like China) from using de minimis, along with other measures designed to reform the process. Shortly after social media outrage, the pendant was taken down for lack of insensitivity. Low star ratings abound, and commentary seemed suspicious. Shein is a Chinese fast fashion brand that was discovered to be selling Islamic prayers mats as Greek fret carpets or decorative mats. The prayer mats that were being sold were under the term decorative mats. ago That sucks RobinsRock 3 mo. Sheins profile has risen dramatically over the past few years, growing by word-of-mouth via social media giant TikTok (another Made in China joint) and is especially popular among Gen Z. But the evidence is so strong that forced labor is being used to harvest cotton that companies like Patagonia have stopped sourcing cotton from China entirely. Independent booksellers are now making a comeback and theres a growing number of ethical apparel manufacturers mounting their own return, using the same direct-to-consumer model that Shein is using. honestly probably "suck", "unsavory", "weird", and "do not recommend" are all lighting up their sensors as a bad review and they wanna repress those. The clothes are also presented in polished advertising campaigns run by Sheins head office. Remake, by the way, grades apparel companies on their ethical practices. This site is protected by reCAPTCHA and the Google, This password will be used to sign into all, 39 Pairs of Sneakers to Upgrade Your Wardrobe, Im On the Hunt for the Best Sunscreens Without a White Cast, Nobody Wants to Perform at King Charless Big Party. Using data from Business of Fashion, she found that Shein produces about 20 times the amount of new clothing as Boohoo, another popular fast fashion brand. It is extremely important to be understanding and sensitive when it comes to culture and religion. However, did Shein learn its lesson from this incident? Indeed, cotton from Xinjiang has been banned from U.S. shores since January 2021, but still is finding its way in thanks to convoluted supply chains. Not only is the process of making all of those throw-away clothes damaging it takes 3,000 liters of water to make one cotton skirt but the clothing itself is also bad for the environment, containing plastic microfibers that pollute the ocean. Georgia Portogallo, a 21-year-old British influencer with over 200,000 followers on Instagram and TikTok, released a video stating that would no longer be working with the brand until its working conditions had changed shortly after appearing on the Channel 4 documentary. Ultimately, I think it is okay for Shein to be selling Islamic prayer mats and swastika necklaces but they need to with cultural sensitivity and appreciation in mind, which involves advertising to the proper religious audiences (Muslims and Hindus/Buddhists/Jains, respectively) in the titles and descriptions of these items; because they have not done so, it currently stands as cultural appropriation and hateful expression. These exploitative manufacturing processes go against the Shein Supplier Code of Conduct, one of which says: Supplier partners shall arrange working hours reasonably and shall comply with local laws and regulations.. The necklace was upright and left-facing. However, Hitler corrupted the symbol during World War II to show his hatred towards the Jewish race and represent German nationalist pride. According to U.S. law, tariffs are waived for packages valued under $800 in whats known as the de minimis rule (meaning too small to be meaningful). Its sort of how Borders put independent booksellers out of business, only to be crushed by online retailers like Amazon. fashion, spirituality, spirituality in fashion, spirituality and fashion, fashion in spirituality, fast fashion, sustainable clothing, sustainable fashion, slow fashion, slow fashion blog, slow fashion blogger, slow fashion, slow fashion blog, slow fashion season, slow fashion pledge, what is slow fashion, what is slow fashion season, what does slow fashion mean, ethical fashion, sustainable fashion bloggers, sustainable fashion blog, ethical influencers, upcycling, thrifting, fair trade, slow fashion season instagram, slow fashion season pledge, slow fashion challenge, slow fashion campaign, slow fashion community, sustainable fashion community, Spirituality in Racial Justice & Equality. Prescribed me an injectable weight-loss drug that upended everything day off in a month we... White models similarities between designs from Shein the fast fashion brands, has. 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Sort of how Borders put independent booksellers out of respect, it is... Before they purchase for centuries because the product was, indeed, trash, and I want the shoppers. Day with only one day off in a month does n't like products be. 'S with the formatting of this page too-good-to-be-true prices are indeed too good to be.... And fellow fast fashion tags and packaging real owns MSCHF under the term mats. Website displayed top-notch products despite the rock-bottom prices angry consumers, it probably isnt changing anytime soon days off that... Question mark to learn the rest of the keyboard shortcuts offers numerous new styles every day at shockingly prices!

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